TRADITIONAL AND INTERACTIVE COMMUNICATIONS:
Worked with FileMaker to create the majority of the marketing collateral for the release of Filemaker Pro 7. Consulted with Oracle to explore themes and messaging for its upcoming Oracle OpenWorld conference. Helped the Grey Global GroupÍs interactive division create a user guide for a new software tool built for Wells Fargo's marketing department. Created direct mail, direct email and Web copy for credit-card issuers Providian and MBNA.
Responsible for corporate-level collateral material within the Worldwide Marketing department of the worldÍs sixth-largest PC software developer. Wrote the PowerPoint version of the companyÍs corporate overview, as well as PowerPoints for the companyÍs executive staff. Responsible for all content development and content management for AutodeskÍs annual conference for resellers and internal sales. Developed event theme and key messages plus main stage presentations for AutodeskÍs annual user conference. Wrote additional high-level content for the company, including advertising, brochures, and web site copy. Received AutodeskÍs ñWorldwide Marketing Excellenceî Award for content work associated with the launch of the revised version of Autodesk.com.
Wrote and edited a series of presentations and documents to help explain the organizational structure and tactical plans for the ñnew HPî after the merger with Compaq. Created a series of email campaigns for HPÍs management software division. Created a number of collateral pieces, including a primer for HPÍs Secure Web offering and a playbook for use by the HP sales team.
Managed the eight members of the Content department and supervised all writing and editing for this Internet retail site. Created strategy for implementing third-party content, and structured content agreements with C/NET and Entertainment Weekly online. Oversaw the restructuring of the DVD and VHS gateways to enhance usability. Worked with the Marketing department to enhance offline communications such as catalogs and advertising. Wrote and edited instructional copy and features for the site.
Acted as lead content strategist for the redesign and deployment of the Xerox CorporationÍs revised web site. Oversaw a team of content editors in creating an assessment of XeroxÍs current site content, and developed a comprehensive plan for improving the siteÍs marketing and e-commerce strategy. Created content and marketing strategy for Dell ComputerÍs Gigabuys online store. Created both content strategy and content for DellÍs marketing site for the release of Microsoft Windows 2000. Directed other writers on various projects for Dell. Conceived and wrote dozens of banner advertisements for various clients within Dell. Created both content strategy and content for Charles SchwabÍs ñPocketBrokerî Wireless Trading e-commerce web site.
Projects included writing the 1998 Annual Report for MasterCard International; creating and editing content for Seagate SoftwareÍs new Web presence; creating a banner ad campaign and contest jump page for SegaÍs new Dreamcast gaming platform; and producing and strategizing a co-branded Web site for PeopleSoft and IBM.
Created marketing and instructional copy for a Web site promoting and selling Silicon GraphicsÍ new line of Visual Workstations. Worked with producers to define information hierarchy and content strategy, and directed other writers and editors.
Conceived the content plan for a major redesign of the three sites that comprise PeopleSoftÍs public Web environment. Created content strategy and copy for United Parcel ServiceÍs Web site; created copy for IBMÍs e-commerce intranet and an accompanying brochure. Created content for other clients including E-Trade, 3Com, and NRG Public Relations.
Created corporate advertising campaign for NCR Corporation. Created multimedia exhibition and corporate video for MasterCard International. Wrote both the printed and Web versions of the 1996 Annual Reports for MasterCard and NCR. Conceived and wrote promotional videos for Seagate Technology and ABC/Cap Cities Multimedia Division. Wrote marketing pages for DBC BroadcastingÍs MarketWatch and Gartner GroupÍs @vantage Web sites. Wrote 1995 Annual Report for Novell. Wrote marketing materials and created advertising campaign for WebMate Technologies. Created assorted media for Pacific Bell, General Motors, Sony, and the J. Paul Getty Museum
A 400-page book published under the imprimatur of MenÍs Fitness Magazine. ñImmensely informative and insightfuldeserves a place in every manÍs library. This is a standard-setting title.î (PublisherÍs Weekly)
Contributed over 100 articles to major national magazines. Publications include American Photo, Food & Wine, MenÍs Journal, Newsweek, Psychology Today, Spy, and Travel & Leisure.
PRO BONO WORK:
Developed the information architecture, content strategy, and Web copy on a pro bono basis for OaklandÍs Marcus A. Foster Education Institute (www.mafei.org). MAFEI was the recipient of a grant from the Taproot Foundation, to which I donate my time.