I worked closely with MasterCard's executive staff to create the annual report, based on their positioning as "The Future of Money." Rather than simply describing MasterCard's activities for 1996, the annual worked as a thought leadership piece that elevated the discussion about the role of plastic payment cards in our lives--both today and in the future.
Annual Report (1996)

As I was preparing to pay my son's college tuition this year, I reached for my credit card--not my checkbook--and paid the bill over the phone, not through the mail. That choice brought home to me just how much the payments industry has changed in the few years since my son became a teenager. It's one of those instances in which you glimpse the future, and realize that it is already here.
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© 2004 Kevin Cobb. All rights reserved.