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This grounds the conference by saying both where we are right now and pointing to where we need to go. Generates a level-setting "here and now" atmosphere.
"You Are Here" helps us tell the channel where the company is strategically, and where it's going. The theme says that as a company, we've stopped, looked at the map, taken our bearings, and decided on the right direction.
The "You Are Here" logo is iconic and could have a life beyond the event in follow-up messaging. It lends itself to good graphical treatment on PPT slides and other presentation media.
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